11R - Importance of Personal Branding


Imagine the power of having a great personal brand. The simple mention of your name could get someone hired immediately. Your personal brand in business could mean the difference between your success and ruin.

One of the things applicants forget to include when applying for a job is their personal branding. You see, personal branding is important in making a first impression. Yes, first impressions are important not only during job applications but also in your day-to-day life.

Personal Branding in Job Interviews

The Importance of Personal Branding

Crafting Your Background

In the context of job interviews, personal branding is basically how you present yourself and what your name stands for. Hiring managers would often look at your background before they agree to set an interview appointment with you. So it’s important that you make sure that your background reflects the image you want others to see.

Presenting Yourself

Once you do get an appointment for a job opportunity, how you present yourself becomes the next biggest factor in landing that dream job. It’s not just about how appropriately you’re dressed, it’s about how you talk, how articulate you are with the subject matter, and how you communicate with the interviewer.

Articulating Job Fit and Values 

Lastly, the importance of personal branding in job interviews is your fit. Remember that you are applying for a job. Your personal brand should fit the company that you’re applying for. 

Without this element, you might end up damaging the company’s brand in the long run or, even worse, you might end up damaging your own brand. So, when you look for a job, make sure that it’s in line with your values.

Your personal brand says a lot about you in more ways than you can imagine. Find out how we can support you brand yourself for the best companies.

Frequently Asked Questions

How can personal branding help you get a job?

Being consistent with your personal brand helps employers know what you stand for and implies that you are goal-oriented. This builds credibility with what you want to achieve and how you as a person would achieve those goals.

What makes a good personal brand?

Clarity, consistency, and goals.  Clearly articulate your messaging. Be cohesive with what you want to put across, and let your interviewer know what your goals are. You might also want to highlight what makes you stand out from the rest of the applicants. This gives you a premium in terms of selection.

Does everyone have a personal brand?

Everyone has a brand, that’s true. However, not everyone uses it as a strength. Yes, it’s a strength especially when it comes to leadership and job applications. It’s a clear sign of who you are as a person and how you would fit with the culture of a company. In terms of leadership, your personal branding is a clue for your whole team on what to expect from you.

What Should Be Your Personal Brand

That would depend on your goal. Your personal brand speaks about who you are. You can always change that but if ever you do, be mindful of what your principles are. It’s best to identify who you are and develop a brand from there.

You can adjust your brand depending on the job you’re applying for but stay true to who you are as a person.

Authenticity is the core of personal branding. If the job doesn’t fit your true self, it might not be the right path for you in the long run. Job fit doesn’t only mean that you fit the job. The job should also fit you.

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